Once you understand the psychology behind memorable moments, you can engineer small, everyday moments to stand out in your memory just as much as special moments. Why do we remember certain things but forget others? What makes an experience memorable?Īccording to Chip and Dan Heath, the authors of The Power of Moments, there are two psychological factors that make an experience memorable: 1) the peak-end rule and 2) novelty and unexpectedness.
Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to 'The Power of Moments' by Chip Heath and Dan Heath.
